We are an independent nonprofit initiative with an objective that sounds like a paradox—to raise the level of global design education to an Ivy League standard, while at the same time reducing costs to as low as we can possibly take them. So, we democratize learning by providing top-notch curricular materials, and we aim to strike the perfect balance between academic rigor and practical relevance.

Established in 2002 in Denmark, we were inspired by the Scandinavian educational system to create low-cost, high-quality education so as to change the way people learn the science, art and intricacies of design. Since 2002, we have built a sustainable collaboration and education platform, and have grown our global community to reach 453 local groups in 91 countries.

We continue to collaborate with top universities and companies, such as Stanford, Cambridge and SAP Labs, as well as such noted authors as Clayton Christensen and Don Norman, to share our knowledge with over a million designers every month.